Campaigns

IUA run a number of campaigns every year to highlight key challenges for our sector such as funding or key aspects of our work such as access. Campaigns are run on behalf of and in partnership with our member universities. A brief outline of some of our campaigns are listed here – click on the headings for more information.


#TwoTalk2 Series | March – June 2021

This light hearted social media series sees IUA Director General Jim Miley interview people from all walks of life including politics, business, education, arts, culture, media and sport. Posted weekly (Thursdays at 5pm) on IUA Twitter and LinkedIn Channels. Guests include: Minister Simon Harris, Paralympic Athlete Mary Fitzgerald, Clare All-Ireland winner / UCC PhD grad Shane O’Donnell, Elaine Burke Editor of Silicon Republic and many more…

View the full series here


My Uni Life | Nov – Dec 2020

This five-part documentary series tells the life stories of this diverse range of students and looks at the positives, negatives, challenges and frustrations on the ground reflecting the living, breathing reality of life for those from under-represented groups. We will witness a year like no other for our class of 2020 as they give us a glimpse of their Uni life.


#IrishUnisFightCovid19 | June – July 2020

The COVID-19 pandemic created unprecedented societal challenges.  The Irish university sector rapidly transitioned to remote learning in order to meet the needs of both staff and students. Meanwhile, the sector galvanised into immediate action, contributing to the national emergency response in every way possible as the pandemic developed.


Dont Fail Us Campaign Image

Don’t Fail Us | Jan – Feb 2020

Election 2020 marks the first time representative bodies for the public higher education system – institutions and students – have united under a single cause. IUA, THEA and the USI  have come together to make the case for investment in higher education by the next Government.


An Impact Assessment of Irish Universities

Universities Impact | April – June 2019

For the first time ever the full impact of the 7 IUA universities on the economy and society as a whole had been measured. From April – June 2019 the seven universities through IUA ran a social media campaign to publicise the findings of the Indecon Independent Assessment of the Economic and Social Impact of the universities in Ireland.


Save Our Spark | Oct – Dec 2018

State funding per third level student in Ireland at €5,000 is barely half of what it was a decade ago and a fraction of what it is in other similar-sized European countries.  IUA developed the Save Our Spark campaign following more than two years of inaction after the publication of the Cassells Report in which meaningful funding reform for higher education was recommended by a Government-appointed expert group.

IUA’s Head of Communications is Lia O’Sullivan